About
Korean business and technology, explained in English by people who have built and marketed technical products.
A company makes waves in Korea, and Western coverage does a trend piece a year later, when it's already outdated. We cover those companies while it's happening, in English.
Our media: short videos near daily, and longer interviews when a story requires one.
Beyond our media
Brian brings experience in engineering and product management. Jay brings experience taking Korean brands overseas and marketing technical infrastructure. Together, they connect how technology works with why it matters to an English-speaking audience.
That experience also informs a separate consulting offer for Korean tech companies going global: positioning, English messaging, and marketing priorities. Work directly with Brian and Jay on a strategy your team can act on.
Based in Seoul, Korea.
Brian Shin
Co-host
Brian spent a decade in autonomous vehicles: product manager at Waymo, and before that PM and senior engineer on LG's open-source AV simulator. He studied electrical engineering at Harvard, then earned a master's in robotics at UC Berkeley. He now builds Dubcap, an AI video tool, and co-hosts Unlocalized media from Seoul.
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Jay Lee
Co-host
Jay co-founded BorderX, a marketing agency that took Korean brands global, with clients including Alibaba Group, Lotte Beverage, Samyang Foods, and Hyundai Bioscience. Since then he's led marketing for deep tech infrastructure companies, most recently as head of product marketing at Nethermind, the #1 software by market share for Ethereum, securing 30% of the network.
LinkedIn ↗