--- title: "Korean tech go-to-market - Unlocalized" description: "Positioning, English messaging and a 90-day go-to-market plan for Korean tech." url: https://unlocalizedmedia.com/ lang: en source: Unlocalized (https://unlocalizedmedia.com) --- # Get your technology noticed and understood. Global marketing strategy We work with Korean tech companies to build a clear strategy, English messaging, and a plan to act on. Let’s build your strategy Work directly with Jay and Brian. Experience at Nethermind, BorderX, Waymo & LG ## We give your team a clear direction to act on. A 2–4-week, fixed-fee strategy engagement. We work with leadership, product, sales, and marketing to recommend where to focus. 01 Clear strategy 02 English messaging 03 90-day plan Clear strategy 01 / 03 ### Agree on where to focus. #### Understand the product Review your capabilities, brand, customer input, and constraints. #### Weigh the options Compare positioning choices and work through competing priorities with your team. #### Recommend a direction Who to prioritize, which advantage to lead with, and why—with evidence and trade-offs. English messaging 02 / 03 ### Turn the strategy into clear English. #### Set the message hierarchy Decide what buyers should understand first. #### Support the claims Ground the message in your product and customer evidence. #### Develop product copy Put the direction into English your team can use. 90-day plan 03 / 03 ### Set priorities for the next 90 days. #### Prioritize Choose what to publish and where to focus. #### Defer Decide what can wait, given your team’s capacity. #### Plan what to test Identify the assumptions to check and the decisions to revisit. You keep the strategy, messaging, and plan. Your team or agency handles execution. ## Marketing and technical experience that guides your marketing. Work directly with Jay and Brian. Technical product marketing ### Jay Lee Led product marketing at [Nethermind](https://nethermind.io), the #1 Ethereum client by market share, securing 30% of the network. Co-founded [BorderX](https://www.borderx.com), a marketing agency whose clients included Alibaba Group, Lotte Beverage, Samyang Foods, and Hyundai Bioscience. Briefly attended Cornell Law School before starting his marketing career. [Jay’s background](https://www.linkedin.com/in/jayyounglee/) Product & engineering ### Brian Shin Product manager at Waymo. PM and senior engineer at LG; represented LG on the ROS 2 and Autoware steering committees. Studied electrical engineering at Harvard, then a master’s in robotics at UC Berkeley. Now builds Dubcap, an AI video tool, and the AI systems behind Unlocalized media. [Brian’s background](https://www.linkedin.com/in/bhshin/) **How we work together** You bring the product, existing materials, customer evidence, and decision-makers. We work through positioning options and competing priorities across leadership, product, sales, and marketing. Jay and Brian own the recommendation; your team makes the final decision. **Watch us talk about Korean tech companies** ### Get to know us through Unlocalized. We discuss Korean companies, their products, and the business decisions behind them—in English. [More from our media](https://www.youtube.com/@UnlocalizedPod) [Unlocalized hosts discussing Naver and Google in Korea Watch episode](https://www.youtube.com/watch?v=5liLZysjIU4) How Naver Beat Google in Korea ## Other ways to work together. **Monthly advisory** Refine your narrative, English messaging, and priorities as you go. Your team or agency handles production and campaigns. **AI enablement** For existing clients: advice on applying AI to your marketing workflows, grounded in your strategy and needs. **Custom engagements** If the strategy engagement isn’t the right fit, we can scope work around your needs. Start with a conversation ## Frequently asked questions. **Who is this for?** Korean tech and deep-tech companies selling overseas, or preparing to expand overseas. It suits teams whose software, hardware or infrastructure product needs explaining to foreign buyers. **What do we get?** A recommended positioning with the reasoning behind it, an English message hierarchy with example copy, and a 90-day plan for what to publish, where, and what to test. **How long does it take?** The strategy engagement takes 2 to 4 weeks, and we agree the scope before we start. **Do you work in Korean?** Yes. Working sessions run in Korean or English, and we write the messaging in English for your overseas buyers. **How is this different from an agency?** We set the direction: positioning, messaging and priorities. Your team or agency executes it. We don’t run production, campaigns or media buying. ## Let’s build your strategy. Share your website, target market, and what you’re finding difficult. [Email us to get started](mailto:contact@unlocalizedmedia.com?subject=Consulting) [contact@unlocalizedmedia.com](mailto:contact@unlocalizedmedia.com?subject=Consulting)